{"id":6286,"date":"2021-04-21T17:50:56","date_gmt":"2021-04-21T21:50:56","guid":{"rendered":"https:\/\/frenchradar.com\/?p=6286"},"modified":"2024-01-05T20:40:07","modified_gmt":"2024-01-06T01:40:07","slug":"londres-ouverture-du-premier-amazon-salon","status":"publish","type":"post","link":"https:\/\/frenchradar.com\/londres-ouverture-du-premier-amazon-salon\/","title":{"rendered":"Londres : Ouverture du premier Amazon salon"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"0-amazon-ouvre-%C3%A0-londres-le-tout-premier-salon-de-coiffure-dot%C3%A9-d%E2%80%99une-technologie-de-pointe-lamazon-salon\">Amazon ouvre \u00e0 Londres le tout premier salon de coiffure dot\u00e9 d\u2019une technologie de pointe : l&#8217;Amazon salon.<\/h2>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents ub_table-of-contents-collapsed\" data-showtext=\"Montrer\" data-hidetext=\"Masquer\" data-scrolltype=\"auto\" id=\"ub_table-of-contents-2830f12d-3200-45bc-9f7d-d47528973c33\" data-initiallyhideonmobile=\"true\"\n                    data-initiallyshow=\"false\"><div class=\"ub_table-of-contents-header-container\"><div class=\"ub_table-of-contents-header\">\n                    <div class=\"ub_table-of-contents-title\">Sommaire de l&#8217;article<\/div><div class=\"ub_table-of-contents-header-toggle\">\n                        <div class=\"ub_table-of-contents-toggle\">\n                        &nbsp;[<a class=\"ub_table-of-contents-toggle-link\" href=\"#\">Montrer<\/a>]<\/div><\/div><\/div><\/div><div class=\"ub_table-of-contents-extra-container\"><div class=\"ub_table-of-contents-container ub_table-of-contents-1-column ub-hide\"><ul><li><a href=https:\/\/frenchradar.com\/londres-ouverture-du-premier-amazon-salon\/#1-introduction>Introduction<\/a><\/li><li><a href=https:\/\/frenchradar.com\/londres-ouverture-du-premier-amazon-salon\/#2-une-toute-nouvelle-exp%C3%A9rience-de-salon>Une toute nouvelle exp\u00e9rience de salon<\/a><\/li><li><a href=https:\/\/frenchradar.com\/londres-ouverture-du-premier-amazon-salon\/#3-couleurs-de-cheveux-en-r%C3%A9alit%C3%A9-augment%C3%A9e>Couleurs de cheveux en r\u00e9alit\u00e9 augment\u00e9e<\/a><\/li><li><a href=https:\/\/frenchradar.com\/londres-ouverture-du-premier-amazon-salon\/#4-professionnels-et-personnalit%C3%A9s-de-la-coiffure>Professionnels et personnalit\u00e9s de la coiffure<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-introduction\">Introduction<\/h3>\n\n\n\n<p>R\u00e9cemment, Amazon avait d\u00e9j\u00e0 s\u00e9duit les londoniens en utilisant la technologie d\u2019<em><strong>Amazon Go<\/strong><\/em>, notamment pour ouvrir son premier supermarch\u00e9 <strong>Amazon Fresh<\/strong> \u201csans caisse\u201d en dehors des Etats-Unis. Aujourd\u2019hui c&#8217;est un nouveau secteur qui a attir\u00e9 l\u2019\u0153il du g\u00e9ant am\u00e9ricain : celui de la <strong>coiffure<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-une-toute-nouvelle-exp%C3%A9rience-de-salon\">Une toute nouvelle exp\u00e9rience de salon<\/h3>\n\n\n\n<p>Amazon vient d\u2019annoncer qu\u2019il pr\u00e9voyait d\u2019ouvrir son tout premier <strong>salon de coiffure<\/strong> dans l\u2019Est de Londres (UK). Cette ouverture surprise fait suite au lancement r\u00e9cent d\u2019<em>Amazon Professional Beauty<\/em>, une boutique en ligne destin\u00e9e aux stylistes professionnels au <a href=\"https:\/\/frenchradar.com\/destinations-expat\/royaume-uni\/\" title=\"Royaume-Uni\">Royaume-Uni<\/a>.<\/p>\n\n\n\n<p>Le nom de ce salon d&#8217;un autre genre ? L\u2019<strong>Amazon salon<\/strong>&nbsp;! Il sera r\u00e9parti sur deux \u00e9tages d\u2019un immeuble de Spitalfields, un quartier branch\u00e9 pr\u00e8s de la City de Londres connu pour ses boutiques et ses restaurants. Il sera ouvert sept jours sur sept.<\/p>\n\n\n\n<p>L\u2019espace de 140 m<sup>2<\/sup>, \u00e0 moins de cinq minutes \u00e0 pied du si\u00e8ge social d\u2019Amazon au Royaume-Uni, ne sera initialement ouvert qu\u2019aux employ\u00e9s du groupe. Les membres du public pourront toutefois effectuer des r\u00e9servations dans \u00ab les semaines \u00e0 venir \u00bb en appelant, en envoyant un e-mail ou en visitant le salon.<\/p>\n\n\n\n<p>Amazon, qui n\u2019a pas encore publi\u00e9 de liste de prix, a d\u00e9clar\u00e9 qu\u2019il utiliserait le salon Amazon pour essayer un certain nombre de nouvelles technologies.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ce premier Amazon salon va transformer l\u2019exp\u00e9rience habituelle du salon de coiffure.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"950\" height=\"500\" src=\"https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-realite-virtuelle-beaute.jpg\" alt=\"\" class=\"wp-image-6288\" title=\"\" srcset=\"https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-realite-virtuelle-beaute.jpg 950w, https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-realite-virtuelle-beaute-300x158.jpg 300w, https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-realite-virtuelle-beaute-768x404.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\"><em>Amazon Salon : r\u00e9alit\u00e9 augment\u00e9e<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-couleurs-de-cheveux-en-r%C3%A9alit%C3%A9-augment%C3%A9e\">Couleurs de cheveux en r\u00e9alit\u00e9 augment\u00e9e<\/h3>\n\n\n\n<p>La technologie de&nbsp;<strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong>&nbsp;permettra de montrer aux clients \u00e0 quoi ils ressembleraient avec une couleur de cheveux diff\u00e9rente avant de franchir le pas.<\/p>\n\n\n\n<p>Egalement, la nouvelle technologie \u201c<strong>point-and-learn<\/strong>\u201d (pointer et apprendre) permettra aux clients de pointer vers un produit dans le salon et d\u2019afficher des informations sur un \u00e9cran d\u2019affichage. Ensuite, s\u2019ils souhaitent commander l\u2019article, ils pourront scanner un code QR qui les m\u00e8nera \u00e0 une page de produit sur&nbsp;<a href=\"https:\/\/amzn.to\/3dCApu3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Amazon.co.uk\">Amazon.co.uk<\/a>.<\/p>\n\n\n\n<p>Il y aura \u00e9galement des&nbsp;<strong>tablettes Fire<\/strong>&nbsp;\u00e0 chaque poste de styliste, et les clients pourront facilement acheter des produits en scannant un code QR sur les \u00e9tag\u00e8res du salon.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nous avons con\u00e7u ce salon pour que les clients puissent venir d\u00e9couvrir certaines des meilleures technologies, produits de soins capillaires et stylistes de l\u2019industrie\u00bb, a d\u00e9clar\u00e9 John Boumphrey, directeur national du Royaume-Uni chez Amazon, dans un communiqu\u00e9. \u00abNous voulons que ce lieu unique nous rapproche encore plus des clients, et ce sera un lieu o\u00f9 nous pourrons collaborer avec l\u2019industrie et tester de nouvelles technologies.<\/p>\n<\/blockquote>\n\n\n\n<p>Une liste de prix n\u2019a pas encore \u00e9t\u00e9 publi\u00e9e, mais Amazon Salon offrira une \u00abgamme compl\u00e8te de services de coiffure\u00bb, y compris les m\u00e8ches, les traitements et les tresses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-professionnels-et-personnalit%C3%A9s-de-la-coiffure\">Professionnels et personnalit\u00e9s de la coiffure<\/h3>\n\n\n\n<p>Les services de beaut\u00e9 seront supervis\u00e9s par Elena Lavagni, c\u00e9l\u00e8bre propri\u00e9taire du salon de coiffure&nbsp;<em>Neville Hair &amp; Beauty<\/em>&nbsp;\u00e0 Londres et figure de la sc\u00e8ne beaut\u00e9 londonienne depuis 20 ans.<\/p>\n\n\n\n<p>Elena a notamment fourni des services de coiffage pour le&nbsp;<a href=\"https:\/\/www.festival-cannes.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Festival de Cannes\">Festival de Cannes<\/a>&nbsp;et la&nbsp;<a href=\"https:\/\/fashionweekonline.com\/paris\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fashion Week de Paris\">Fashion Week de Paris<\/a>. <\/p>\n\n\n\n<p>Elle offrira des conseils avis\u00e9s aux clients, que ce soit pour des soins capillaires ou des recommandations de coupe de cheveux.<\/p>\n\n\n\n<p>Il n\u2019est actuellement pas pr\u00e9vu d\u2019ouvrir d\u2019autres salons Amazon au-del\u00e0 de celui de Londres, a d\u00e9clar\u00e9 Amazon.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vous recherchez un salon de coiffure dans votre r\u00e9gion ? <a href=\"https:\/\/frenchradar.com\/annuaire-pro-francophone\/\" title=\"Annuaire Pro\">Consultez l&#8217;annuaire pro French Radar<\/a><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img decoding=\"async\" width=\"950\" height=\"500\" src=\"https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-produits.jpg\" alt=\"Int\u00e9rieur d\u2019Amazon Salon \u00e0 Londres (UK)\" class=\"wp-image-6289\" title=\"\" srcset=\"https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-produits.jpg 950w, https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-produits-300x158.jpg 300w, https:\/\/frenchradar.com\/wp-content\/uploads\/2021\/06\/amazon-salon-produits-768x404.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><figcaption class=\"wp-element-caption\"><em>Int\u00e9rieur d\u2019Amazon Salon \u00e0 Londres (UK)<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right\">Source et cr\u00e9dit photos : The Amazon blog (20\/04\/2021)<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouveau au Royaume-Uni : Lancement d&#8217;Amazon Salon \u00e0 Londres, le tout premier salon de coiffure dot\u00e9 d&#8217;une technologie de pointe (r\u00e9alit\u00e9 augment\u00e9e).<\/p>\n","protected":false},"author":7,"featured_media":6287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","ub_ctt_via":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Smith","author_link":"https:\/\/frenchradar.com\/author\/tina-smith\/"},"uagb_comment_info":0,"uagb_excerpt":"Nouveau au Royaume-Uni : Lancement d'Amazon Salon \u00e0 Londres, le tout premier salon de coiffure dot\u00e9 d'une technologie de pointe (r\u00e9alit\u00e9 augment\u00e9e).","_links":{"self":[{"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/posts\/6286"}],"collection":[{"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/comments?post=6286"}],"version-history":[{"count":2,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/posts\/6286\/revisions"}],"predecessor-version":[{"id":38449,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/posts\/6286\/revisions\/38449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/media\/6287"}],"wp:attachment":[{"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/media?parent=6286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/categories?post=6286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frenchradar.com\/wp-json\/wp\/v2\/tags?post=6286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}